David Meerman Scott has released a complimentary e-book, “The new rules of PR: How to create a press release strategy for reaching buyers directly”. He also happens to have a pretty good blog on new media and marketing.

I read the book and found it fascinating. I highly recommend reading it if you have any interest in new media and its impact on marketing. He talks about the new rules for press releases - you don’t have to wait for big news to write a press release, you don’t have to have 3rd party quotes to endorse your topic, and you don’t have to wait for the media to pick up the story and publish it. You can go straight to your target market.

The e-book is free, so download it. And share what you’ve discovered with others!