reinventjen

David Meerman Scott has released a complimentary e-book, “The new rules of PR: How to create a press release strategy for reaching buyers directly”. He also happens to have a pretty good blog on new media and marketing.

I read the book and found it fascinating. I highly recommend reading it if you have any interest in new media and its impact on marketing. He talks about the new rules for press releases - you don’t have to wait for big news to write a press release, you don’t have to have 3rd party quotes to endorse your topic, and you don’t have to wait for the media to pick up the story and publish it. You can go straight to your target market.

The e-book is free, so download it. And share what you’ve discovered with others!

I have read time and again about the importance of “doing your homework”. But researching a prospective employer is not the only homework to do.

It’s become pretty clear that I also need to be looking at the industry in which I am interested in working. Especially since my primary experience has not been specific to the job I am seeking. One of those catch phrases I keep hearing is “position yourself”, show your unique value-add for the prospective company. I don’t think you can fully understand how you are different from your competitors or what you bring to the table unless you have a complete understanding of industry news and trends.

I’m still learning about all the great tools out there, and I recently discovered Technorati. You can search by topic for blogs. It is tracking 25.4 million blogs! I’ve begun reading around to find a voice I find valuable in this quest for knowledge.

So, I have given myself an assignment. Follow industry news, track blogs, and join industry-specific professional organizations. I’ll share with you what I find…(but only if it’s interesting).